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The definition of sustainability depends on who is speaking

Andy Duncan

Managing a two-year-old is like nailing Jello to a tree, goes an old saying.

Maybe getting adults to agree on a definition of sustainability is like that, too. Individuals and groups keep trying, but no one has hammered out one that everybody accepts.

Still, common themes run through most definitions of sustainability. They usually deal with nature, the economy, society or, perhaps most often, all three together. Most are not about maintaining life precisely as it is today. They are about the rate of change, and about equity between generations. Many see sustainability as a continually evolving process.

Examples of definitions? Here’s one from the President’s Council on Sustainable Development, a panel of leaders from business, science and other areas established by former president Bill Clinton:

"America’s challenge is to create a life-sustaining Earth, a future in which prosperity and opportunity increase while life flourishes and pressures on the oceans, Earth and atmosphere diminish."

Closer to home, Northwest Environment Watch, a not-for-profit research and communication center based in Seattle, defines sustainability as "an economy and way of life in which both people and nature flourish, a culture that can last."

The state of Oregon has a definition:

"Sustainability means using, developing and protecting resources at a rate and in a manner that enables people to meet their current needs and also provides that future generations can meet their own needs.

"Sustainability requires simultaneously meeting environmental, economic and community needs."

That definition is in Executive Order 00-07, signed by Gov. John Kitzhaber in May of 2000. The order calls for a step-by-step public–private effort that will help the state "meet the goal of sustainability within one generation—by 2025."

"Imagine, if you will, three overlapping circles—one representing economic needs, one representing environmental needs and one representing community social needs," said Kitzhaber in a public address last year titled "Can We Have It All?"

"The area where the three circles overlap is the area of sustainability, the area of livability—the area where all the threads of quality of life come together," added Kitzhaber.

"If we are to ‘have it all’ we must recognize that these three circles are not separate, unrelated entities. Rather they are the common desires and aspirations of all Oregonians and we must therefore strive to ensure that our efforts result in simultaneously meeting environmental, economic and community needs throughout our state."

In business, this increasingly popular notion of three integrated sustainability goals is sometimes called the "triple bottom line"—increasing profits, improving the planet and improving the lives of people.

"Sustainability is at the heart of any business in the 21st century, and that’s not just big companies that are international," said Dusty Kidd, vice president for corporate responsibility of Nike, Inc., based in Beaverton.

"Those companies that look at sustainability and try to treat it as a competitive advantage and a bottom-line issue will see, I think, the more likelihood of their businesses flourishing," said Kidd.

"Those of us here at Sustainable Northwest have decided it is best to define sustainability through example," said Martin Goebel, president of the Portland-based not-for-profit organization, set up in 1994 to promote conservation and stewardship of natural resources and compatible economic development.

Each year Sustainable Northwest publishes a book called Founders of a New Northwest documenting the efforts of people and communities the organization feels are defining sustainability. A statement in each of the books about honorees reads, in part:

"In recognition of your innovative work to build a sustainable economy in the Northwest. For refusing to sacrifice the good of the land for the good of the people or the good of the people for the good of the land—finding a new path which honors both."

Despite the enthusiasm of some for the term sustainability, others are bothered by the word.

"I think part of the problem I have is it can mean a variety of things depending on how you use it, the context," said Terry Witt, executive director of Oregonians for Food and Shelter, a Salem-based, not-for-profit group that lobbies for responsible natural resource management.

"When I look at it from a natural resource perspective I use sustainability as the ability to continue to use a practice for an indefinite period of time. It’s as broad or narrow as you care to make it. I don’t put the parameter on it that it has to be a purely natural process. Sustainable forestry, to me, might mean a rotational kind of management scheme so that the amount of harvest never outstrips your ability to grow trees. You have a sustainable source of fiber. That’s kind of how I look at it."

"I’ve always been skeptical of it [the term sustainability]," said John Charles, environmental policy director for the Cascade Policy Institute in Portland, a libertarian think tank. "Most definitions don’t mean anything to me. It’s just not measurable. But defining sustainability has become a cottage industry for people who are taking in grants.

"I reduce it basically to an economy that over time is able to do more with less," he added. "Well, the current economy has been becoming more efficient for well over 50 years. If you’re doing more with less, that’s probably sustainable."

Others look past definitions.

"Why is it important to have a common definition of sustainability? What will we gain?" said Denise Lach, a sociology professor at Oregon State University who is co-director of the university’s Center for Water and Environmental Sustainability. "I think the arguments over abstract definitions are masking the real work that’s getting done and needs to get done.

"Sustainability is like love and democracy—multiple meanings, not always perfectly realized, but always struggled for, at least by most of us. I think we do agree, basically, on what it is. We disagree when we must make specific choices in our lives. I think the major questions are: Who does not want a sustainable society? Why?"

"The word is just a symbol, a key to open the door to a room full of growth and development issues," said John Van Sickle, a scientist with a U.S. Environmental Protection Agency research laboratory in Corvallis, Ore.

Even if nailing down a widely accepted definition of sustainability is desirable, perhaps difficulty in doing that at this time is exactly what we should expect. Some claim the worldwide focus on the term is nothing less than the "toddler stage" of a major shift in the trajectory of life on the planet.


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