Oregon: The state with the ‘triple bottom line’

hybrid carIn May 2000, Gov. John Kitzhaber set into motion a plan that he hopes will shape the future of Oregon for the next 25 years. By 2025, Kitzhaber wants government agencies, Oregon businesses and communities to adopt a "sustainability" gyroscope that powers and balances interconnected environmental, economic and social policies.

Begun with the governor’s Executive Order 00-07, also known as the Oregon Solutions initiative, it is a blueprint for Oregon’s future. It takes its cues from innovations in the business community and has a "triple bottom line"—people, places and profits—to promote resource conservation. The idea is to save now, so future Oregonians will enjoy a good quality of life later.

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