Messaging and Proof Points

In 2009, OSU adopted an official Brand Essence statement.  All faculty, staff, students, alumni and friends can reference this statement or elements contained within to talk about OSU in contemporary ways:

“Oregon State University has always been a place with a purpose – that of making a measurable difference in the quality of life for communities and the natural world we steward. This purpose is what draws our gifted students, motivates our faculty and staff, drives our research and teaching and carries our alumni through their accomplished careers. Today this means bringing cutting-edge technological innovation and a broad interdisciplinary framework to developing and implementing solutions for real-world problems.

 True to our Oregon heritage, ours is a democratic and expansive commitment. At OSU, we are committed to solving the problems that are most critical to all Oregonians and we are working in every corner of our state.  Our commitment and contributions impact our nation and the world. And true to our Oregon heritage, we are dedicated to preserving the healthy balance between human communities and the earth we depend on.”

In summary:

Oregon State University turns ideals into reality with a unique approach characterized by collaboration and strategic focus, making a positive difference on quality of life and the natural world in Oregon and beyond.

Oregon State University's impact on Oregon, the greater nation and the world can be measured in many ways. Through the points below, you'll learn of some of the most prominent ways that OSU's contributions have been felt. These points are authentic messages about the strengths of our 11 colleges, historically and today:

OSU's impact through its colleges

OSU’s impact through the Extension Service

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